The Aura Of Being Recognized
It is interesting to be stopped by people who have only seen you in a video online and asked to take a photo with them. It is fascinating to be a minor celebrity in the East Texas area. You are not prepared for it. At first, you wonder, what are these people doing with those photos? Are they sharing them on some website? The fascinating part is that the person asking for the photograph often has no idea that others are doing the same thing. To them, this is a chance encounter with someone famous, even if that fame only extends throughout a small part of East Texas. In their minds, they just saw an internet star and wanted to get a photo with that person. When you become a small celebrity, you may not know how to act. There is a responsibility that comes with getting your 15 minutes of fame. How you respond to others tells a lot about who you are and how you handle this attention.
So is it worth it to become famous as a content creator? It continues to be fascinating when individuals approach you and ask for a photo. Make sure you take a moment to ask them about themselves. Take the time to share your energy with them. They took a moment to tell you they noticed and liked your work, so take a moment to learn something about their lives. Thank them for their time and for watching your media. That real human connection is something they may remember longer than even the most amazing video content you create. Shake their hand after you take a selfie with them, and wish them a great rest of the day. This kind of interaction between social media content creators and their fans allows both parties to win. The content creator learns firsthand how their content connects with an audience. And the fan can show their friends and family that they met somebody who, in their minds, was famous, even if that person is just a local celebrity.
Just remember to show this kindness in all your interactions with others. You never know what somebody is going through in their life. So that one smile, a handshake, or a selfie you take with them could be the one bright moment of their day. Also, if you are having an off day, fans of your work might lift you up for the rest of the week. Their kindness may inspire you to make more content. And your kindness may inspire them to seek out others and communicate with them face-to-face. These unexpected connections raise another question. What leads a person to want to make video content in the first place, and ultimately, what are their goals?
Many who post on social media websites are looking for a viral video. They are hoping that one day something will go viral so they can get a bit of notoriety or validation for what they do. It could be likes, comments, or additional subscribers to their platform. These content creators often go into it with the idea of fame and fortune after their videos connect with a wide audience. Many stop long before they have a fan base because they realize their content is not reaching the masses. So they give up. Others continue making content, regardless of the views, the likes, or the comments. Whether they have one subscriber or thousands, their desire to create keeps them going. Even though they may never have a viral video, they continue because creating content is something they love to do. Perhaps that determination is a lesson we all can learn from.
How does one make a viral video? Is there a pattern or a formula that social media content creators can follow to get their content seen by a large audience? Could it just be luck? There are a few strategies a person could use to increase the chances of going viral. One of the biggest is being able to connect with an audience by evoking multiple emotions through visuals and audio. However, it takes more than just that. Getting someone to stop scrolling through their phone, watch a video, leave a like, and possibly make a comment often seems like a miracle. So when a video finally goes viral, many creators celebrate the accomplishment.
Even with the best social media video content, what is the endgame? What is the expected outcome? What do creators do after a viral video? Can they reignite the magic that happened earlier? Perhaps one goal is to make some extra income or to get noticed by larger, more traditional content creators or advertisers. A few are just making content because they love it. It is difficult to follow trends and predict what an audience will watch. Ultimately, if you get subscribers, they are not simply watching your content. They are watching you. This is because they connect with you as a human being. You are someone they want to follow and engage with. Without these fans, a content creator does not have a following with whom to share their work.
Perhaps a viral video can bring us all together. However, what happens after that connection is made might be more important than the video itself. And ultimately, what we create and what we watch tell us something about ourselves and our place in the world.
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